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What is Collagen?

Collagen is what keeps our skin elastic and is responsible for replacing dead skin cells. Collagen is also found in our bones, muscles, tendons, blood vessels and even our teeth. Collagen’s main function is to sustain tendons, skin and cartilage. It provides integrity, firmness and elasticity to their structures. Food products that deliver specific nutrients such as collagen to enhance our beauty are called nutricosmetics, and it is one of the fastest growing areas within the food industry. Read more here.

Will collagen make me look younger?

As we age, our bodies naturally produce less collagen. Elasticity and firmness of the skin declines. Signs of skin aging such as wrinkles form, hydration decreases and joint cartilages weaken. Contributing factors to skin aging include genes, hormones, exposure to sun, smoking and pollution. Clinical studies have shown that products containing bioavailable and bioactive marine collagen help our bodies slow down and reverse the signs of aging. Read more here.

What are the key benefits of marine collagen?

Collagen is often called anti-aging superfood because of its almost miraculous effects on the signs of aging. Clinical studies showed that consuming between 2.5g – 10g of marine collagen per day for 8 weeks leads to improved skin hydration, less visible wrinkles, improved joint health as well as beneficial effects on digestive system, hair and nails. Read more here.

How to choose the best marine collagen on the market?

Quality of marine collagen depends on many factors but primarily it is determined by the choice of raw materials and the processing and purification process that transforms natural marine collagen to highly bioavailable peptides. Read more here.

Is collagen better consumed or applied through creams?

Cosmetic products for topical applications such as creams often contain collagen. There are two problems with collagen in these types of products – firstly, the amount of collagen delivered through this application is way too small to have any real effect, and secondly the collagen in vast majority of creams is not in a form that is easily absorbed. In contrast, ingestion of collagen peptides delivers building blocks directly to where they are needed. Read more here.

How does marine collagen taste?

Marine collagen of the highest quality has been purified in a way that removes all the impurities that cause fishy aftertaste. 100% Pure Marine Collagen by The Beauty Shake delivers very high degree of purity (> 99.8% of dry matter) achieved through several steps of ionic demineralization and filtrations. It is easily water-soluble and has neutral taste, smell and colour. Read more here.

Is collagen easily digestible?

Collagen is a type of protein, which is basically a long chain of individual tiny building blocks (amino acids), which are arranged in a way that gives collagen its unique functionality of providing our skin, hair, nails, joints and bones their structure, elasticity, firmness and hydration. These long chains need to broken down into shorter chains so they can be absorbed in our digestive tract. Collagen producers use high purity enzymes (proteases) to specifically cut long collagen chains into peptides, which can be easily absorbed into our bodies and be used for targeted biological activities.

How is marine collagen different from bovine collagen?

Both bovine collagen (from beef) and marine collagen (from fish) have similar benefits in the human body but they differ slighly in their amino acid composition and how they are processed and purified to become bioavailable and bioactive. Bovine collagen is more commonly used in sports applications, whereas more premium marine collagen is typically found in beauty promoting products.

Are there independent studies to back the claims?

All claims made by The Beauty Shake products are based on published (peer-reviewed) placebo-controlled clinical studies and human trials. The team behind Avant-Garde Wellness brings expertise in food science and nutrition combined with our passion for healthy food and more than 20 years of experience in sourcing novel food ingredients from around the globe. Read more here.

Love it ,tastes amazing!


Tastes great. Will definitely order more soon!


I can honestly say that I'm very impressed. The taste is amazing and very refreshing. I highly recommend this product.


Delicious, full of flavour, look forward to it, easy to drink and keeps you going throughout the busy day :)


Have just started trying this product. Tastes great (not like other shakes), great packaging and has high fibre which a lot don't have or consider.